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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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How we’re thinking about SEO in 2025

SEO

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

Beyond the Link: Crafting Digital PR That's Both Link-worthy and Helpful

Digital PR

How to create content that’s both link-worthy and helpful As digital marketing continues to evolve, the quest for quality backlinks […]

How to Get Quality Website Traffic

Digital Marketing

Getting website traffic is important, but getting quality website traffic is what really counts. Otherwise, it’s like throwing a party […]

What is Data Visualisation? (other than making complex things look pretty)

Content Strategy

Have you ever opened a spreadsheet filled with facts and figures and thought…‘huh’? If so, you're certainly not alone. When […]

An Essential SEO Checklist for Optimising Web Content

SEO

So you’ve written a shiny new piece of content and you’re ready to hit publish. The only thing is, it's […]

How do you drive digital performance during difficult economic times?

Webinars

On this episode of It Depends, I was joined by Sean Walsh, Head of Marketing at Starpeak Insurance Solutions, who […]

Aira's free GPT Fine Tuning and RAG tools

SEO

At the moment it feels like, almost daily, we're seeing incredibly powerful and exciting new developments in AI and Machine […]

Should you hire a single, multi-service agency, or a specialist agency for each channel?

Webinars

I was joined on this episode of It Depends by Chloe Gilston, Marketing Manager at Vital Energi Utilities. We discussed […]

How to backdate your GA4 analytics history before having GA4 tracking set up

Analytics

Are you struggling with the fact your GA4 data doesn’t stretch back as far as you’d like? Perhaps you're struggling […]

Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)

SEO

A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]

In-House vs Agency for Marketing Automation, which is better?

Inbound

Either you’ve decided to bring a new marketing automation platform into your tech stack, or you have a fully implemented […]

An easier way to make Machine Learning forecasts smarter

Analytics

Recently we’ve spoken a lot about forecasting (see The Good, the Bad and the Unpredictability of SEO Forecasting, and Forecasting […]

5 Essential Revenue Generating Strategies Ecommerce Retailers must Adopt in 2024

eCommerce

If there’s a single ‘universal’ business truth from the last three years, it’s that the Covid-19 pandemic has significantly impacted […]

Forecasting and the Importance of Uncertainty

Analytics

Don’t worry, this isn’t another post about how “everything is changing”. In fact it’s about a problem that digital marketers […]

Grow ARR in a challenging economy: Avoiding the budget reduction landmine

Digital Marketing

A lot of things are going in the wrong direction—but your revenue doesn’t have to. Soaring inflation, rising interest rates, […]

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