CRM & Analytics

Join us at MKGO #8 - "The Future of Search"

A little light reading.
A lot of experience.

The evolution of PR: Why Digital PR matters - from the early days of the internet to now

Today (in 2026), digital PR is a marketing strategy designed to earn brands coverage and links in the right places, […]

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Should you write Google Ad copy with AI?

Paid Media

55% of businesses are now using AI to create PPC (pay-per-click) ad copy. AI can create thousands of ad variations, […]

The top social media campaigns of all time

Social Media

There’s no set formula for creating the perfect viral social media campaign. And this is reflected in the crazy, heartwarming, […]

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How do you drive digital performance during difficult economic times?

Webinars

On this episode of It Depends, I was joined by Sean Walsh, Head of Marketing at Starpeak Insurance Solutions, who […]

Aira's free GPT Fine Tuning and RAG tools

SEO

At the moment it feels like, almost daily, we're seeing incredibly powerful and exciting new developments in AI and Machine […]

Should you hire a single, multi-service agency, or a specialist agency for each channel?

Webinars

I was joined on this episode of It Depends by Chloe Gilston, Marketing Manager at Vital Energi Utilities. We discussed […]

How to backdate your GA4 analytics history before having GA4 tracking set up

Analytics

Are you struggling with the fact your GA4 data doesn’t stretch back as far as you’d like? Perhaps you're struggling […]

Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)

SEO

A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]

In-House vs Agency for Marketing Automation, which is better?

Inbound

Either you’ve decided to bring a new marketing automation platform into your tech stack, or you have a fully implemented […]

An easier way to make Machine Learning forecasts smarter

Analytics

Recently we’ve spoken a lot about forecasting (see The Good, the Bad and the Unpredictability of SEO Forecasting, and Forecasting […]

5 Essential Revenue Generating Strategies Ecommerce Retailers must Adopt in 2024

eCommerce

If there’s a single ‘universal’ business truth from the last three years, it’s that the Covid-19 pandemic has significantly impacted […]

Forecasting and the Importance of Uncertainty

Analytics

Don’t worry, this isn’t another post about how “everything is changing”. In fact it’s about a problem that digital marketers […]

Grow ARR in a challenging economy: Avoiding the budget reduction landmine

Digital Marketing

A lot of things are going in the wrong direction—but your revenue doesn’t have to. Soaring inflation, rising interest rates, […]

How innovation supercharges our work

General

The latest edition of Aira’s innovation update is here! Fortunately, it’s really not hard to come up with things to […]

The Good, the Bad & the Unpredictability of SEO Forecasting

SEO

Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]

How AI is set to dramatically change performance marketing

Digital Marketing

Google’s recent generative AI announcement has spun the heads of search enthusiasts over the past week, particularly businesses owners and […]

Google I/O 2023: Key Points and Thoughts for the Search Industry

General

It's been a couple of days since Google I/O and I've reflected a little on the key themes and points. […]

Aira welcomed to the HubSpot Partner Advisory Council

HubSpot

We’re delighted to announce that Aira has recently been welcomed as a member of the HubSpot Partner Advisory Council (PAC). […]

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