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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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In-House vs Agency for Marketing Automation, which is better?

Inbound

Either you’ve decided to bring a new marketing automation platform into your tech stack, or you have a fully implemented […]

An easier way to make Machine Learning forecasts smarter

Analytics

Recently we’ve spoken a lot about forecasting (see The Good, the Bad and the Unpredictability of SEO Forecasting, and Forecasting […]

5 Essential Revenue Generating Strategies Ecommerce Retailers must Adopt in 2024

eCommerce

If there’s a single ‘universal’ business truth from the last three years, it’s that the Covid-19 pandemic has significantly impacted […]

Forecasting and the Importance of Uncertainty

Analytics

Don’t worry, this isn’t another post about how “everything is changing”. In fact it’s about a problem that digital marketers […]

Grow ARR in a challenging economy: Avoiding the budget reduction landmine

Digital Marketing

A lot of things are going in the wrong direction—but your revenue doesn’t have to. Soaring inflation, rising interest rates, […]

How innovation supercharges our work

General

The latest edition of Aira’s innovation update is here! Fortunately, it’s really not hard to come up with things to […]

The Good, the Bad & the Unpredictability of SEO Forecasting

SEO

Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]

How AI is set to dramatically change performance marketing

Digital Marketing

Google’s recent generative AI announcement has spun the heads of search enthusiasts over the past week, particularly businesses owners and […]

Google I/O 2023: Key Points and Thoughts for the Search Industry

General

It's been a couple of days since Google I/O and I've reflected a little on the key themes and points. […]

Aira welcomed to the HubSpot Partner Advisory Council

HubSpot

We’re delighted to announce that Aira has recently been welcomed as a member of the HubSpot Partner Advisory Council (PAC). […]

Marketing Innovation Pulse #1

General

Do you ever struggle to keep up with the pace of change in the digital marketing and tech space? That's […]

What Got Us Here, Won’t Get Us There: Some Changes That We’re Making at Aira

General

tl;dr: from June onwards, Aira will no longer be offering digital PR services to our clients and instead, will shift […]

The Benefits of Account-based Marketing

Account-based Marketing

An increasing number of organisations are adopting an account-based marketing approach. In fact, 70% of companies surveyed as part of […]

Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

Aira achieves the HubSpot Onboarding Accreditation

Inbound

Aira is delighted to announce that we’ve achieved the HubSpot Onboarding Accreditation.

What is Account-based Marketing (ABM)?

Account-based Marketing

It’s possible you’ve heard about account-based marketing (ABM) by now, because it’s getting a lot of attention in the world […]

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