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MKGO 19th March 2022
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A little light reading.
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Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Aira Takes Home Two Awards at the UK Search Awards 2023
General
I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]
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Paddy Moogan
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
How we’re thinking about SEO in 2025
SEO
While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]
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David Westby
An Essential SEO Checklist for Optimising Web Content
SEO
So you’ve written a shiny new piece of content and you’re ready to hit publish. The only thing is, it's […]
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Andrew King
Aira's free GPT Fine Tuning and RAG tools
SEO
At the moment it feels like, almost daily, we're seeing incredibly powerful and exciting new developments in AI and Machine […]
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Robin Lord
The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)
SEO
A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]
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Paddy Moogan
The Good, the Bad & the Unpredictability of SEO Forecasting
SEO
Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]
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David Westby
What factors and attributes are most important to consider in your link building strategy?
SEO
Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]
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Paddy Moogan
11 takeaways from the 2022 State of Link Building Report
SEO
Our third annual State of Link Building Report has dropped, and it’s bigger than ever. We surveyed 270 SEO professionals […]
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Paddy Moogan
How to Increase Brand Visibility, Traffic and Customers for your Home Workout App
SEO
Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]
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Paddy Moogan
Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet
SEO
Back in 2012, I wrote a blog post for Moz which gave away a little cheatsheet for anyone who wanted […]
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Paddy Moogan
What is Google Analytics 4? A Complete Sea Change in Analytics
Analytics
Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]
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Brendan Gilbert
Optimising Your Website for HTTP/2 Crawling and SEO
SEO
From November 2020 Googlebot is supporting crawling over HTTP/2. Initially this will be for ‘select sites’, with a plan to gradually […]
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Dan Brooks
The 4 Best WordPress SEO Plugins
SEO
WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]
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Andrew King
9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic
eCommerce
Following on from Kathryn’s great post, 5 SEO Tips for Websites Wanting More Sales, I want to focus more on […]
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Harry Evans
5 Reasons Why Your Website is Getting No Traffic
Digital Marketing
Website traffic is key to any online business as it leads to conversions, which ultimately provides leads or revenue. But […]
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Izi Hicks
What are the Differences Between PPC & SEO?
SEO
Or to give this blog an alternative title of Ironman vs Batman. Superheroes all have different skills, abilities and personalities […]
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Brendan Gilbert
Aira Named Best Large SEO Agency at UK Search Awards 2019
SEO
Aira has been named Best Large SEO Agency at the UK Search Awards 2019.
Read More
Sam Butterworth
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