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Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

Latest

How we’re thinking about SEO in 2025

SEO

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

An Essential SEO Checklist for Optimising Web Content

SEO

So you’ve written a shiny new piece of content and you’re ready to hit publish. The only thing is, it's […]

Aira's free GPT Fine Tuning and RAG tools

SEO

At the moment it feels like, almost daily, we're seeing incredibly powerful and exciting new developments in AI and Machine […]

The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)

SEO

A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]

The Good, the Bad & the Unpredictability of SEO Forecasting

SEO

Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

11 takeaways from the 2022 State of Link Building Report

SEO

Our third annual State of Link Building Report has dropped, and it’s bigger than ever. We surveyed 270 SEO professionals […]

How to Increase Brand Visibility, Traffic and Customers for your Home Workout App

SEO

Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]

Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet

SEO

Back in 2012, I wrote a blog post for Moz which gave away a little cheatsheet for anyone who wanted […]

What is Google Analytics 4? A Complete Sea Change in Analytics

Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

Optimising Your Website for HTTP/2 Crawling and SEO

SEO

From November 2020 Googlebot is supporting crawling over HTTP/2. Initially this will be for ‘select sites’, with a plan to gradually […]

The 4 Best WordPress SEO Plugins

SEO

WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]

9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic

eCommerce

Following on from Kathryn’s great post, 5 SEO Tips for Websites Wanting More Sales, I want to focus more on […]

5 Reasons Why Your Website is Getting No Traffic

Digital Marketing

Website traffic is key to any online business as it leads to conversions, which ultimately provides leads or revenue. But […]

What are the Differences Between PPC & SEO?

SEO

Or to give this blog an alternative title of Ironman vs Batman. Superheroes all have different skills, abilities and personalities […]

Brendan Gilbert

Aira Named Best Large SEO Agency at UK Search Awards 2019

SEO

Aira has been named Best Large SEO Agency at the UK Search Awards 2019.

Sam Butterworth

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