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MKGO 19th March 2022
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A little light reading.
A lot of experience.
Featured
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
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Paddy Moogan
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Popular
Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers
Digital Marketing
Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]
Read More
Paddy Moogan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic
SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
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Dan Brooks
Latest
Using Apps Script to encourage our team to take time off
Culture
Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want […]
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Robin Lord
Delivering on Unlimited Holidays
Culture
I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]
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Paddy Moogan
The Future of Link Building: What Got Us Here, Won’t Get Us There
Digital PR
Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]
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Paddy Moogan
Aira announces £2,000 Cost of Living contribution for all employees
Culture
With rising inflation putting a financial strain on all of us, the leadership team here at Aira has decided to […]
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Paddy Moogan
11 takeaways from the 2022 State of Link Building Report
SEO
Our third annual State of Link Building Report has dropped, and it’s bigger than ever. We surveyed 270 SEO professionals […]
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Paddy Moogan
What is an Ideal Customer Profile?
Inbound
What is an ideal customer profile, why is it important, and how can you go about creating one?
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Matthew Kay
Forming Good Client Relationships - 11 Actionable Tips for Consulting Success
Consulting
When a person first starts running clients, it can be really tough. There’s no magic bullet for helping clients to […]
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Robin Lord
Aira and Sodexo Engage Win Best Use of Search - B2B (PPC) at UK Search Awards 2021
Events
We’re excited to announce that Aira has won the award for Best Use of Search - B2B (PPC) at the […]
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Paddy Moogan
The Future for Aira
The Future
As founders, Matt and I chat a lot about what we want Aira to be, but we’ve never really sat […]
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Paddy Moogan
Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies
Paid Media
It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]
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Chris Turner
How to Increase Brand Visibility, Traffic and Customers for your Home Workout App
SEO
Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]
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Paddy Moogan
Aira Becomes a HubSpot Diamond Partner
HubSpot
We’re excited to reveal that Aira has just become a HubSpot Diamond Partner. HubSpot is a world-leading growth platform and the name in inbound […]
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Sam Butterworth
Our Maternity, Paternity and Adoption Policies
Culture
Our maternity, paternity and adoption policy has been available internally to our team for a while now but we've never […]
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Paddy Moogan
13 Takeaways from the State of Link Building Report 2021
Digital PR
Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]
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Paddy Moogan
Aira Welcomes Robin Lord as Head of Innovation
Digital Marketing
The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]
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Sam Butterworth
Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet
SEO
Back in 2012, I wrote a blog post for Moz which gave away a little cheatsheet for anyone who wanted […]
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Paddy Moogan
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