A little light reading.
A lot of experience.

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

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Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

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The Good, the Bad & the Unpredictability of SEO Forecasting

SEO

Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]

How AI is set to dramatically change performance marketing

Digital Marketing

Google’s recent generative AI announcement has spun the heads of search enthusiasts over the past week, particularly businesses owners and […]

Google I/O 2023: Key Points and Thoughts for the Search Industry

General

It's been a couple of days since Google I/O and I've reflected a little on the key themes and points. […]

Aira welcomed to the HubSpot Partner Advisory Council

HubSpot

We’re delighted to announce that Aira has recently been welcomed as a member of the HubSpot Partner Advisory Council (PAC). […]

Marketing Innovation Pulse #1

General

Do you ever struggle to keep up with the pace of change in the digital marketing and tech space? That's […]

What Got Us Here, Won’t Get Us There: Some Changes That We’re Making at Aira

General

tl;dr: from June onwards, Aira will no longer be offering digital PR services to our clients and instead, will shift […]

The Benefits of Account-based Marketing

Account-based Marketing

An increasing number of organisations are adopting an account-based marketing approach. In fact, 70% of companies surveyed as part of […]

Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

Aira achieves the HubSpot Onboarding Accreditation

Inbound

Aira is delighted to announce that we’ve achieved the HubSpot Onboarding Accreditation.

What is Account-based Marketing (ABM)?

Account-based Marketing

It’s possible you’ve heard about account-based marketing (ABM) by now, because it’s getting a lot of attention in the world […]

5 key takeaways for creative copywriting from CopyCon 2022

Copywriting

In October Aira’s copy team found ourselves in a dimly-lit basement, somewhere in Brighton. The space was filled with tables […]

SearchLove London - The Future of Link Building

The Future

Thank you to everyone who attended my SearchLove presentation and allowed me to share my thoughts on the future of […]

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

Using Apps Script to encourage our team to take time off

Culture

Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want […]

Delivering on Unlimited Holidays

Culture

I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]

The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

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