Analytics

SEO in Uncertain Times

4 years ago

Paddy Moogan

Featured

2020 saw a turbulent set of events unfold across the global landscape which considerably affected the digital marketing sphere. Watch our webinar to find out why utilising an SEO strategy right now is more important than ever.

“We were delighted to receive this award for being a ‘Top Performing UKI agency’ having successfully graduated at the top of the programme. The introduction of machine learning into paid media platforms has been significant over the past 18 months so being up to date with how to best utilise these tools is a must for generating the best ROI. I am proud to see our team as always embracing these changes and maintaining their industry leading level of knowledge on the topic.”

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Content Strategy
SEO

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So you're looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to […]

Kayleigh Thomas

Mental Health in the Workplace - What We’re Doing to Help Our Team

Culture

In August 2018, we started working with Sanctus, a company whose mission is to change the perception of mental health […]

Paddy Moogan

6 Perfectly Executed Examples of Inbound Marketing

Inbound

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry - […]

Sam Butterworth

Facebook Boosted Posts: Why You Shouldn’t Do Them

Social Media

If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. […]

Byron Marr

17 Essential Inbound Marketing Tactics

Inbound

Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the […]

Sam Butterworth

Tips for Turbocharging Your Digital PR Writing

Digital PR

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]

Aliyah Loughlan

4 Takeaways from the 2018 outREACH Conference

Digital PR

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]

Shannon McGuirk

7 Ways for SMEs to Drive Website Traffic with Limited Time

Inbound

As a small or even a medium sized business, it can be hard to compete with large competitors who not […]

Paddy Moogan

15 Places to Drink (or Eat) After BrightonSEO

Events

So once again BrightonSEO is at our door and digital PR executives and online marketers come flocking from all around […]

Ryan Boulter

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

Content Strategy

Back in August, Aira’s paid media team – headed up by Byron Marr – was lucky enough to be invited to join the new ‘Retail Digital Champions’ training programme, thanks to our status as a Google Premier Partner. We are proud of our long-standing strategic …

Livi Wilkes

7 Reasons Journalists Don’t Publish Your Content

Content Strategy

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we […]

Katheryn Watson

Conversion Tracking for SMEs using Google Tag Manager

Analytics

Whatever size business you are, it's important to be able to measure the outcomes of your marketing efforts. In my […]

Paddy Moogan

6 Traits of a Content Idea that Sticks

Content Strategy

Do you want tons of traffic and links? All you’ve got to do is “create great content” - but for […]

Laura Brothers

#MKGO - Our First Event

Events

Firstly, we'd like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback […]

Matt Beswick

Sustainable Content Marketing - BrightonSEO

Content Strategy

A highlight of the UK conference calendar is always BrightonSEO and I'm fortunate enough to have spoken at the first […]

Paddy Moogan

Instagram Stories: What Does the New Feature Mean for Brands?

The Future

According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced […]

Shannon McGuirk

8 UX Designs Your Site Should Have

Getting a website designed and built can be a lengthy and draining task for any business owner or marketing team. […]

Harry Evans

Digital Marketing – What Do You Actually Do?

General

If you’ve worked in SEO, PPC or at a digital marketing agency for any length of time you’ve probably had […]

Harry Evans

9 Tools to Help Every Content Strategist

Content Strategy

So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want […]

Laura Brothers

Why We're Giving Our Team Unlimited Holidays

Culture

TL:DR; Why not do it? And, it's f*cking cool. In January 2016, we rolled out unlimited holiday for our […]

Paddy Moogan

The Future for Marketers - Creativity, Strategy and Technology

The Future

I've spoken a couple of times in the last year or so on the future of our industry and what […]

Paddy Moogan

Lessons on Leadership

General

I've written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. […]

Paddy Moogan

How to Free Up Headspace and Focus on What Matters

Productivity

I'd never really heard of the term "headspace" prior to reading Getting Things Done and Making it All Work by […]

Paddy Moogan

How we’re thinking about SEO in 2025

SEO

While many fundamental principles of SEO have remained unchanged the landscape is always changing. Within the industry, we’ve got used […]

David Westby

Beyond the Link: Crafting Digital PR That's Both Link-worthy and Helpful

Digital PR

How to create content that’s both link-worthy and helpful As digital marketing continues to evolve, the quest for quality backlinks […]

Alex Fiske

How to Get Quality Website Traffic

Digital Marketing

Getting website traffic is important, but getting quality website traffic is what really counts. Otherwise, it’s like throwing a party […]

Andrew King

What is Data Visualisation? (other than making complex things look pretty)

Content Strategy

Have you ever opened a spreadsheet filled with facts and figures and thought…‘huh’? If so, you're certainly not alone. When […]

Laura Brothers

An Essential SEO Checklist for Optimising Web Content

SEO

So you’ve written a shiny new piece of content and you’re ready to hit publish. The only thing is, it's […]

Andrew King

How do you drive digital performance during difficult economic times?

Webinars

On this episode of It Depends, I was joined by Sean Walsh, Head of Marketing at Starpeak Insurance Solutions, who […]

Paddy Moogan