Digital Marketing
B2B Marketing in Uncertain Times
3 years ago
Paddy Moogan
Featured
With 2020 creating unprecedented uncertainty for many businesses, adapting to a digital world has been essential for most. Watch our webinar to discover strategies for B2B marketing in the new normal.
During the webinar, the marketing specialists share useful insights which we think you will find to be interesting and valuable.
“We were delighted to receive this award for being a ‘Top Performing UKI agency’ having successfully graduated at the top of the programme. The introduction of machine learning into paid media platforms has been significant over the past 18 months so being up to date with how to best utilise these tools is a must for generating the best ROI. I am proud to see our team as always embracing these changes and maintaining their industry leading level of knowledge on the topic.”
Download our credentials deck.
Pop it in my inbox.How do you drive digital performance during difficult economic times?
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What is a Buyer Persona?
Inbound
A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. […]
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Sam Butterworth
SearchLove 2018: The Digital PR and Content Highlights
Content Strategy
Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]
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Livi Wilkes
6 Takeaways from the 2018 Learn Inbound Conference
Events
Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and […]
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Dan Brooks
Open Graph: How to Drive More Social Media Traffic to Your Website
Social Media
Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise […]
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Kayleigh Thomas
17 Top Notch Chrome Extensions for Technical SEO
SEO
So you're looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to […]
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Kayleigh Thomas
Mental Health in the Workplace - What We’re Doing to Help Our Team
Culture
In August 2018, we started working with Sanctus, a company whose mission is to change the perception of mental health […]
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Paddy Moogan
6 Perfectly Executed Examples of Inbound Marketing
Inbound
Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry - […]
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Sam Butterworth
Facebook Boosted Posts: Why You Shouldn’t Do Them
Social Media
If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. […]
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Byron Marr
17 Essential Inbound Marketing Tactics
Inbound
Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the […]
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Sam Butterworth
Tips for Turbocharging Your Digital PR Writing
Digital PR
Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]
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Aliyah Loughlan
4 Takeaways from the 2018 outREACH Conference
Digital PR
At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]
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Shannon McGuirk
Rank Tracking in 2018 - Is it Still Worth It?
SEO
Rank tracking has always been a bit of a double-edged sword. In one way, it's a useful measure of progress […]
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Paddy Moogan
7 Ways for SMEs to Drive Website Traffic with Limited Time
Inbound
As a small or even a medium sized business, it can be hard to compete with large competitors who not […]
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Paddy Moogan
15 Places to Drink (or Eat) After BrightonSEO
Events
So once again BrightonSEO is at our door and digital PR executives and online marketers come flocking from all around […]
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Ryan Boulter
‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?
Content Strategy
Back in August, Aira’s paid media team – headed up by Byron Marr – was lucky enough to be invited to join the new ‘Retail Digital Champions’ training programme, thanks to our status as a Google Premier Partner.
We are proud of our long-standing strategic …
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Livi Wilkes
7 Reasons Journalists Don’t Publish Your Content
Content Strategy
Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we […]
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Katheryn Watson
Conversion Tracking for SMEs using Google Tag Manager
Analytics
Whatever size business you are, it's important to be able to measure the outcomes of your marketing efforts. In my […]
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Paddy Moogan
6 Traits of a Content Idea that Sticks
Content Strategy
Do you want tons of traffic and links? All you’ve got to do is “create great content” - but for […]
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Laura Brothers
#MKGO - Our First Event
Events
Firstly, we'd like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback […]
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Matt Beswick
Sustainable Content Marketing - BrightonSEO
Content Strategy
A highlight of the UK conference calendar is always BrightonSEO and I'm fortunate enough to have spoken at the first […]
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Paddy Moogan
Instagram Stories: What Does the New Feature Mean for Brands?
The Future
According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced […]
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Shannon McGuirk
8 UX Designs Your Site Should Have
UX
Getting a website designed and built can be a lengthy and draining task for any business owner or marketing team. […]
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Harry Evans
Digital Marketing – What Do You Actually Do?
General
If you’ve worked in SEO, PPC or at a digital marketing agency for any length of time you’ve probably had […]
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Harry Evans
9 Tools to Help Every Content Strategist
Content Strategy
So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want […]
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Laura Brothers
Why We're Giving Our Team Unlimited Holidays
Culture
TL:DR; Why not do it? And, it's f*cking cool. In January 2016, we rolled out unlimited holiday for our […]
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Paddy Moogan
The Future for Marketers - Creativity, Strategy and Technology
The Future
I've spoken a couple of times in the last year or so on the future of our industry and what […]
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Paddy Moogan
Lessons on Leadership
Management
I've written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. […]
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Paddy Moogan
How to Free Up Headspace and Focus on What Matters
Productivity
I'd never really heard of the term "headspace" prior to reading Getting Things Done and Making it All Work by […]
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Paddy Moogan