Social Media

Paid Social in Uncertain Times

3 months ago
Matt Beswick
Featured

The number of people using social media has skyrocketed during the pandemic. Join our webinar to learn how you can harness a Paid Social strategy and why paying for your exposure can be worth the investment.

Excitingly, we have some expert speakers on the webinar offering advice on how best to shape your approach to paid social, so we really hope you enjoy the recording.

“We were delighted to receive this award for being a ‘Top Performing UKI agency’ having successfully graduated at the top of the programme. The introduction of machine learning into paid media platforms has been significant over the past 18 months so being up to date with how to best utilise these tools is a must for generating the best ROI. I am proud to see our team as always embracing these changes and maintaining their industry leading level of knowledge on the topic.”

Download our credentials deck.

Pop it in my inbox.
Content Strategy
Digital PR
Social Media
Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Paid Media
It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]
Read More
Chris Turner
The Future for Aira

The Future for Aira

The Future
As founders, Matt and I chat a lot about what we want Aira to be, but we’ve never really sat […]
Read More
Paddy Moogan
How to Increase Brand Visibility, Traffic and Customers for your Home Workout App

How to Increase Brand Visibility, Traffic and Customers for your Home Workout App

SEO
Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]
Read More
Paddy Moogan
Aira Becomes a HubSpot Diamond Partner

Aira Becomes a HubSpot Diamond Partner

HubSpot
We’re excited to reveal that Aira has just become a HubSpot Diamond Partner.  HubSpot is a world-leading growth platform and the name in inbound […]
Read More
Sam Butterworth
Take More of the $11billion HR SaaS Market Without Hiring 100 Marketers

Take More of the $11billion HR SaaS Market Without Hiring 100 Marketers

Digital Marketing
After a difficult and uncertain 2020, the way we think about work has changed forever, companies are looking to support […]
Read More
Paddy Moogan
Our Maternity, Paternity and Adoption Policies

Our Maternity, Paternity and Adoption Policies

Culture
Our maternity, paternity and adoption policy has been available internally to our team for a while now but we've never […]
Read More
Paddy Moogan
13 Takeaways from the State of Link Building Report 2021

13 Takeaways from the State of Link Building Report 2021

Digital PR
Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]
Read More
Paddy Moogan
Aira Welcomes Robin Lord as Head of Innovation

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing
The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]
Read More
Sam Butterworth
Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet

Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet

SEO
Back in 2012, I wrote a blog post for Moz which gave away a little cheatsheet for anyone who wanted […]
Read More
Paddy Moogan
How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

Digital PR
In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]
Read More
Paddy Moogan
HubSpot vs Salesforce Comparison - Which is the Best CRM?

HubSpot vs Salesforce Comparison - Which is the Best CRM?

HubSpot
A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re […]
Read More
Jordan Ayres
Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads
Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]
Read More
Matthew Kay
5 Things You Should Know When Starting to Learn PPC

5 Things You Should Know When Starting to Learn PPC

Paid Media
Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]
Read More
Holly Pierce
What is Google Analytics 4? A Complete Sea Change in Analytics 

What is Google Analytics 4? A Complete Sea Change in Analytics 

Analytics
Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]
Read More
Brendan Gilbert
Copywriting Conference 2020 - The Bits That Stayed With Me

Copywriting Conference 2020 - The Bits That Stayed With Me

Copywriting
2020 was my second Copywriting Conference and I wasn’t sure what to expect from this year’s necessarily virtual event, after experiencing last […]
Read More
Sam Butterworth
Optimising Your Website for HTTP/2 Crawling and SEO

Optimising Your Website for HTTP/2 Crawling and SEO

SEO
From November 2020 Googlebot is supporting crawling over HTTP/2. Initially this will be for ‘select sites’, with a plan to gradually […]
Read More
Dan Brooks
How to Build Trust Online & Become an Authoritative Source (While Building Links)

How to Build Trust Online & Become an Authoritative Source (While Building Links)

Link Building
I like to look at websites and online brands the same as I do humans… You wouldn’t go out for […]
Read More
Aliyah Loughlan
What Should an Inbound Marketing Campaign Look Like?

What Should an Inbound Marketing Campaign Look Like?

Inbound
Before we delve into what an inbound marketing campaign should look like, we should briefly cover what inbound marketing is. Inbound […]
Read More
Izi Hicks
What are Facebook Automated Ads?

What are Facebook Automated Ads?

Facebook
Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]
Read More
Byron Marr
How to Set Up Facebook Business Manager

How to Set Up Facebook Business Manager

Facebook
If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]
Read More
Byron Marr
Great Expectations: The Truth About Digital PR Campaigns 

Great Expectations: The Truth About Digital PR Campaigns 

Digital PR
We’ve got a problem.  Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]
Read More
Shannon McGuirk
Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira

Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira

Culture
I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]
Read More
Francesca Bjorkegren
Custom Intent Audiences: Targeting the Ones That Got Away

Custom Intent Audiences: Targeting the Ones That Got Away

Google Ads
Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model.  You can re-engage […]
Read More
Byron Marr
PPC for Ecommerce: Unlocking Customer Lifetime Value

PPC for Ecommerce: Unlocking Customer Lifetime Value

eCommerce
One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]
Read More
Chris Turner
Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Content Strategy
If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]
Read More
Aliyah Loughlan
Using Data to Improve Link Building Campaigns

Using Data to Improve Link Building Campaigns

Content Strategy
Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]
Read More
Paddy Moogan
9 Ideation Tips to Overcome Creative Block When Working from Home

9 Ideation Tips to Overcome Creative Block When Working from Home

Content Strategy
Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]
Read More
Abbie McEvaddy
How to Use HubSpot Workflows to A/B Test Emails Using Automation

How to Use HubSpot Workflows to A/B Test Emails Using Automation

Email
At Aira, we always want to improve what we are doing. That’s why we tend to test as much as […]
Read More
Maret Reutelingsperger
Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?

Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?

Digital PR
I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]
Read More
Abbie McEvaddy
Why Aira is Using the Government's Coronavirus Job Retention Scheme

Why Aira is Using the Government's Coronavirus Job Retention Scheme

Management
On March 19th I posted on LinkedIn about everything we’d done as a company to manage the utter chaos that […]
Read More
Matt Beswick
Inbound Marketing vs Outbound Marketing

Inbound Marketing vs Outbound Marketing

Inbound
At Aira a large proportion of my role is client facing. Meaning I spend a large amount of my time […]
Read More
Harry Evans
5 Tips for Generating Leads from Facebook Ads

5 Tips for Generating Leads from Facebook Ads

Paid Media
Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]
Read More
Byron Marr
Aira and COVID-19: Our Clients, Our Team and The Future

Aira and COVID-19: Our Clients, Our Team and The Future

General
I was a bit reluctant to write this post because there is a lot of information and noise out there […]
Read More
Paddy Moogan
Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own

Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own

Inbound
The flywheel has replaced the funnel because it helps your business grow faster and more efficiently. Not a bad reason, […]
Read More
Sam Butterworth
Aira is Now a Facebook Marketing Partner

Aira is Now a Facebook Marketing Partner

Paid Media
We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]
Read More
Byron Marr
The Inbound Marketing Process Explained

The Inbound Marketing Process Explained

Inbound
The purpose of inbound marketing is to attract your potential customers by offering them relevant,
Read More
Sam Butterworth
How to Figure Out Why Your Company Exists

How to Figure Out Why Your Company Exists

Culture
“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]
Read More
Paddy Moogan
5 Actionable Ideas to Increase Website Leads

5 Actionable Ideas to Increase Website Leads

Inbound
Once your website is up and running and getting lots of lovely traffic, the next sensible objective is to increase the […]
Read More
Charlotte Hawkes
How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020

How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020

Paid Media
Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]
Read More
Chris Turner
The 4 Best WordPress SEO Plugins

The 4 Best WordPress SEO Plugins

SEO
WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]
Read More
Andrew King
An Essential SEO Checklist for Optimising Web Content

An Essential SEO Checklist for Optimising Web Content

SEO
So you’ve written a shiny new piece of content and you’re ready to hit publish, but you’re not sure how […]
Read More
Abbie McEvaddy
How We Created Our Own Culture Code

How We Created Our Own Culture Code

Culture
Aira started here: TLDR: we've published our internal culture code online. Below is the background on what it is and […]
Read More
Paddy Moogan
How to Give Feedback Without Pissing Off Your Graphic Designer!

How to Give Feedback Without Pissing Off Your Graphic Designer!

Design
“Feedback is helpful and constructive; criticism is hurtful and damaging.” Frank Sonnenberg, Author, Source Ok, so the quote isn't quite […]
Read More
Davey Rees
What is Online PR?

What is Online PR?

Digital PR
Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative […]
Read More
Abi Bennetts
Aira Gets Thrifty - Volunteering at Oxfam’s Online Hub

Aira Gets Thrifty - Volunteering at Oxfam’s Online Hub

Giving Back
In the run up to Black Friday and the Christmas rush, Aira sent two teams to Oxfam’s Online Hub in […]
Read More
Abbie McEvaddy
9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic

9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic

eCommerce
Following on from Kathryn’s great post, 5 SEO Tips for Websites Wanting More Sales, I want to focus more on […]
Read More
Harry Evans
When Should You Use Google Ads Automated Bidding?

When Should You Use Google Ads Automated Bidding?

Paid Media
Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]
Read More
Byron Marr
5 Reasons Why Your Website is Getting No Traffic

5 Reasons Why Your Website is Getting No Traffic

Digital Marketing
Website traffic is key to any online business as it leads to conversions, which ultimately provides leads or revenue. But […]
Read More
Izi Hicks
What are the Differences Between PPC & SEO?

What are the Differences Between PPC & SEO?

SEO
Or to give this blog an alternative title of Ironman vs Batman. Superheroes all have different skills, abilities and personalities […]
Read More
Brendan Gilbert
How to Improve Your Ecommerce Conversion Rate

How to Improve Your Ecommerce Conversion Rate

eCommerce
When Aira onboards a new ecommerce client talk quickly moves to the ultimate objective...to increase the number of sales and […]
Read More
Harry Evans
What is Ecommerce?

What is Ecommerce?

eCommerce
Ecommerce is simply buying and selling online. It refers to commercial transactions - the exchange of money for goods or […]
Read More
Sam Butterworth
Aira Named Best Large SEO Agency at UK Search Awards 2019

Aira Named Best Large SEO Agency at UK Search Awards 2019

SEO
Aira has been named Best Large SEO Agency at the UK Search Awards 2019.
Read More
Sam Butterworth
5 Effective Data Visualisation Techniques

5 Effective Data Visualisation Techniques

Content Strategy
According to scientific research, the human brain processes images 60,000 times faster than text, and 90% of information transferred to […]
Read More
Laura Brothers
What is Data Visualisation?

What is Data Visualisation?

Content Strategy
Have you ever looked at a big spreadsheet and thought…‘WTF’? If so, you are certainly not alone. When I’m dealing […]
Read More
Sam Miller
What is the HubSpot Inbound Marketing Certification? 

What is the HubSpot Inbound Marketing Certification? 

HubSpot
If you would like to learn more about inbound marketing and doing it successfully, you might benefit from the inbound […]
Read More
Sam Butterworth
5 Data Visualisation Examples to Inspire Your Inner Creative

5 Data Visualisation Examples to Inspire Your Inner Creative

Digital PR
Data visualisation allows you to condense complex and detailed data into something more simple, digestible and, when possible, beautiful.  But […]
Read More
Harriet McCulley
6 things I Wish I'd Known as a Design Student

6 things I Wish I'd Known as a Design Student

Design
Every designer’s experience of the industry is different and there are various factors that impact what one might wish to […]
Read More
Davey Rees
The Key Takeaways from MKGO#6

The Key Takeaways from MKGO#6

Events
We were very pleased to welcome four more excellent speakers to the sixth edition of MKGO, Aira’s biannual digital marketing […]
Read More
Izi Hicks
MKGO 2020: The Conference We’ve Always Wanted to Run

MKGO 2020: The Conference We’ve Always Wanted to Run

Events
We at Aira are delighted to announce that in March 2020, our digital marketing conference MKGO will be run as […]
Read More
Matt Beswick
What Exactly Does an Inbound Marketing Specialist Do?

What Exactly Does an Inbound Marketing Specialist Do?

Inbound
An inbound marketing specialist is responsible for attracting qualified prospects to your website, and helping you convert them into leads […]
Read More
Sam Butterworth
3 Content Ideation Tips for Link Building

3 Content Ideation Tips for Link Building

Link Building
All good links need to be earned and there is a great difference between a content idea and a content […]
Read More
Lucy Stevens
Aira Shortlisted for Best Large SEO Agency at UK Search Awards

Aira Shortlisted for Best Large SEO Agency at UK Search Awards

SEO
We’re delighted and very excited to announce that Aira has been shortlisted in the category of Best Large SEO Agency […]
Read More
Sam Butterworth
Creating a Content Distribution Strategy that Works

Creating a Content Distribution Strategy that Works

Content Strategy
Content marketing is one of the most effective digital marketing strategies that your brand can use to reach and engage […]
Read More
Abi Bennetts
How to Get Quality Website Traffic

How to Get Quality Website Traffic

Digital Marketing
Getting traffic is important, but getting quality website traffic is vital if you want those visits to turn into conversions. […]
Read More
Maret Reutelingsperger
Aira Becomes a HubSpot Certified Platinum Partner

Aira Becomes a HubSpot Certified Platinum Partner

HubSpot
We are delighted to announce that Aira has become a HubSpot Certified Platinum Partner.  HubSpot is a leading growth platform […]
Read More
Sam Butterworth
What is the Buyer’s Journey?

What is the Buyer’s Journey?

Inbound
Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But […]
Read More
Sam Butterworth
Why You Should Be Using Weighted Sort in Your Everyday Marketing

Why You Should Be Using Weighted Sort in Your Everyday Marketing

SEO
Over the last seven years or so I’ve worked with lots of clients. Ranging from SMEs right up to enterprise […]
Read More
Matthew Kay
5 SEO Tips for Websites Wanting More Sales

5 SEO Tips for Websites Wanting More Sales

SEO
When we sit with businesses to figure out what they want to achieve with their marketing, it ultimately comes down […]
Read More
Abbie McEvaddy
How to Visualise Data for a Successful Digital PR Campaign

How to Visualise Data for a Successful Digital PR Campaign

Digital PR
There are many ingredients to creating a successful digital PR campaign that brings in those high quality links our clients are […]
Read More
Aliyah Loughlan
Why You’re Missing Out on Google Ads Conversions & How to Fix It 

Why You’re Missing Out on Google Ads Conversions & How to Fix It 

Paid Media
99% of the Google Ads accounts we audit at Aira are doing conversion tracking wrong. Whether you’re managing Google Ads […]
Read More
Jordan Ayres
Aira Selected for Exclusive Google Elevator Programme

Aira Selected for Exclusive Google Elevator Programme

Paid Media
Introduction Over the past 12 months, PPC has changed a lot at Aira. Today, I’m going to share exactly how […]
Read More
Byron Marr
Supercharge Your Link Building with a Digital PR Newsroom

Supercharge Your Link Building with a Digital PR Newsroom

Link Building
Let’s rewind things to 2014... I’d graduated with a first class honours degree from university and managed to bag myself […]
Read More
Shannon McGuirk
Top 3 Ways to Increase Social Media Traffic

Top 3 Ways to Increase Social Media Traffic

Social Media
Social media has become a hugely popular and effective tool businesses can use to engage with their audiences, build up […]
Read More
Marina Plummer
Aira Gives Back to the Local Community

Aira Gives Back to the Local Community

Giving Back
Aira’s Client Services team recently rolled up their sleeves on a sunny June day to volunteer at a local community […]
Read More
Izi Hicks
PPC for SEO: How Paid Advertising Should Support an SEO Campaign

PPC for SEO: How Paid Advertising Should Support an SEO Campaign

SEO
Beyonce and Jay-Z. Ham and cheese. Gin and tonic. Charlie and Naga from BBC Breakfast. PPC and SEO. Yes, some […]
Read More
Brendan Gilbert
How to Build a Successful Digital PR Plan

How to Build a Successful Digital PR Plan

Content Strategy
In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]
Read More
Laura Brothers
How to Get Your Content Seen Online: 3 Steps Using Psychology Tactics

How to Get Your Content Seen Online: 3 Steps Using Psychology Tactics

Content Strategy
We all know that sometimes link building and content distribution can be tricky - anyone who says otherwise is telling […]
Read More
Aoife O'Connor
Making Headlines: Using Data to Supercharge Link Building

Making Headlines: Using Data to Supercharge Link Building

Link Building
Gut instinct is defined as: An immediate basic feeling or reaction without logical rationale. According to my recent Twitter poll, […]
Read More
Shannon McGuirk
15 Questions to Ask an Agency at an Inbound Marketing Assessment

15 Questions to Ask an Agency at an Inbound Marketing Assessment

Inbound
The benefits of inbound marketing are well known. While traditional, interruptive and often plain annoying outbound marketing (such as cold […]
Read More
Sam Butterworth
Our Highlights from Hypergrowth19

Our Highlights from Hypergrowth19

Events
A dreary, grey day in London, immediately maybe brighter as we enter Hypergrowth. Full of colour! We start the day with […]
Read More
Maret Reutelingsperger
Unlimited Holiday - Three Years Later

Unlimited Holiday - Three Years Later

Culture
Back in early 2016 when Aira was little over a year old, we took the decision to remove the cap […]
Read More
Paddy Moogan
Aira Named Large Content Marketing Agency of the Year at UK Content Awards

Aira Named Large Content Marketing Agency of the Year at UK Content Awards

Content Strategy
It’s been an exciting week for Matt, Paddy and the Aira team, as we’re thrilled to have been announced as […]
Read More
Livi Wilkes
5 Ideation Tips for Creating Content That Will Generate Links

5 Ideation Tips for Creating Content That Will Generate Links

Content Strategy
OK, let’s start by saying that digital content creation is not a science. You can’t just follow a set of […]
Read More
Sam Miller
Google Training Day - What Did I Actually Learn?

Google Training Day - What Did I Actually Learn?

Events
As a Google Premier Partner, Aira gets invited to events at the Google offices every once in a while. Recently, […]
Read More
Charlotte Hawkes
The 2019 Beginner's Guide to Google Dynamic Search Ads (DSA)

The 2019 Beginner's Guide to Google Dynamic Search Ads (DSA)

Paid Media
Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search […]
Read More
Jordan Ayres
How to Automatically Categorise Keywords for the Buyer’s Journey

How to Automatically Categorise Keywords for the Buyer’s Journey

Inbound
When starting any keyword research project, I start by asking myself the standard questions; 'What's the search volume?', 'How competitive […]
Read More
Dan Brooks
3 of the Best Social Media Campaigns of 2018 (and What We Can Learn from Them)

3 of the Best Social Media Campaigns of 2018 (and What We Can Learn from Them)

Social Media
Billions of people around the world are active users of social media platforms such as Facebook, Instagram, and Twitter. There […]
Read More
Abi Bennetts
How a Confidence Workshop Helped Me Present at My First Conference

How a Confidence Workshop Helped Me Present at My First Conference

Events
For as long as I can remember I’d always been the quiet one, the one who didn’t speak up in […]
Read More
Aliyah Loughlan
11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO
The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]
Read More
Dan Brooks
What is Inbound Marketing?

What is Inbound Marketing?

Inbound
Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem […]
Read More
Maret Reutelingsperger
The Benefits of Inbound Marketing

The Benefits of Inbound Marketing

Inbound
Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty […]
Read More
Sam Butterworth
7 Steps for Creating an Effective Digital PR Strategy

7 Steps for Creating an Effective Digital PR Strategy

Digital PR
Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]
Read More
Shannon McGuirk
10 Reasons to Use Inbound Marketing Services

10 Reasons to Use Inbound Marketing Services

Inbound
Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a […]
Read More
Sam Butterworth
The Pros and Cons of Using a Social Media Management Agency

The Pros and Cons of Using a Social Media Management Agency

Social Media
These days social media is compulsory for any business or brand wanting to stay connected and relevant to their customers. […]
Read More
Abi Bennetts
MKGO 5

MKGO 5

Events
We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing […]
Read More
Sam Butterworth
How to Plan a Content-led Digital PR Campaign

How to Plan a Content-led Digital PR Campaign

Digital PR
Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]
Read More
Nicci Mills
How We Handle Career Progression at Aira

How We Handle Career Progression at Aira

Culture
The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty […]
Read More
Paddy Moogan
Why Google Ads Cost is More Than Your Daily Budget

Why Google Ads Cost is More Than Your Daily Budget

Paid Media
As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially […]
Read More
Byron Marr
Why We Spend £25,000+ Per Year on MKGO

Why We Spend £25,000+ Per Year on MKGO

Events
A precursor *Before we start, if you want to come along to MKGO this week there's a box at the […]
Read More
Matt Beswick
How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

Inbound
In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]
Read More
Matthew Kay
6 Lessons from My 6 Months at Aira

6 Lessons from My 6 Months at Aira

Digital PR
As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]
Read More
Abbie McEvaddy
8 Lessons We've Learned from Successful Email Automation Campaigns

8 Lessons We've Learned from Successful Email Automation Campaigns

Email
In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting […]
Read More
Harry Evans
Company Culture - What Does That Even Mean?

Company Culture - What Does That Even Mean?

Culture
Update: since writing this post, we launched our culture code which you can find here and also wrote about the […]
Read More
Paddy Moogan
3 Technical SEO Tips to Help Your Site Rank

3 Technical SEO Tips to Help Your Site Rank

SEO
There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve […]
Read More
Kayleigh Thomas
My Aira Journey - What I Learned During My Work Placement

My Aira Journey - What I Learned During My Work Placement

Digital PR
Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]
Read More
Harriet McCulley
What to Expect from an Inbound Marketing Consultation

What to Expect from an Inbound Marketing Consultation

Inbound
If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you […]
Read More
Sam Butterworth
9 Key Components of a Successful Inbound Marketing Strategy in 2019

9 Key Components of a Successful Inbound Marketing Strategy in 2019

Inbound
2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The […]
Read More
Matthew Kay
Aira Named Best Small SEO Agency at UK Search Awards

Aira Named Best Small SEO Agency at UK Search Awards

SEO
Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small […]
Read More
Shannon McGuirk
CommsCon 2018: Aira's Highlights

CommsCon 2018: Aira's Highlights

Digital PR
If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]
Read More
Abi Bennetts
Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Strategy
Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But […]
Read More
Abi Bennetts
How to Perfect Your Pitch to a Journalist: 5 Top Tips

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy
So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]
Read More
Aliyah Loughlan
What is a Buyer Persona?

What is a Buyer Persona?

Inbound
A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. […]
Read More
Sam Butterworth
SearchLove 2018:  The Digital PR and Content Highlights

SearchLove 2018: The Digital PR and Content Highlights

Content Strategy
Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]
Read More
Livi Wilkes
6 Takeaways from the 2018 Learn Inbound Conference

6 Takeaways from the 2018 Learn Inbound Conference

Events
Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and […]
Read More
Dan Brooks
Open Graph: How to Drive More Social Media Traffic to Your Website

Open Graph: How to Drive More Social Media Traffic to Your Website

Social Media
Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise […]
Read More
Kayleigh Thomas
17 Top Notch Chrome Extensions for Technical SEO

17 Top Notch Chrome Extensions for Technical SEO

SEO
So you're looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to […]
Read More
Kayleigh Thomas
Mental Health in the Workplace - What We’re Doing to Help Our Team

Mental Health in the Workplace - What We’re Doing to Help Our Team

Culture
In August 2018, we started working with Sanctus, a company whose mission is to change the perception of mental health […]
Read More
Paddy Moogan
6 Perfectly Executed Examples of Inbound Marketing

6 Perfectly Executed Examples of Inbound Marketing

Inbound
Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry - […]
Read More
Sam Butterworth
Facebook Boosted Posts: Why You Shouldn’t Do Them

Facebook Boosted Posts: Why You Shouldn’t Do Them

Social Media
If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. […]
Read More
Byron Marr
17 Essential Inbound Marketing Tactics

17 Essential Inbound Marketing Tactics

Inbound
Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the […]
Read More
Sam Butterworth
Tips for Turbocharging Your Digital PR Writing

Tips for Turbocharging Your Digital PR Writing

Digital PR
Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]
Read More
Aliyah Loughlan
4 Takeaways from the 2018 outREACH Conference

4 Takeaways from the 2018 outREACH Conference

Digital PR
At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]
Read More
Shannon McGuirk
Rank Tracking in 2018 - Is it Still Worth It?

Rank Tracking in 2018 - Is it Still Worth It?

SEO
Rank tracking has always been a bit of a double-edged sword. In one way, it's a useful measure of progress […]
Read More
Paddy Moogan
7 Ways for SMEs to Drive Website Traffic with Limited Time

7 Ways for SMEs to Drive Website Traffic with Limited Time

Inbound
As a small or even a medium sized business, it can be hard to compete with large competitors who not […]
Read More
Paddy Moogan
15 Places to Drink (or Eat) After BrightonSEO

15 Places to Drink (or Eat) After BrightonSEO

Events
So once again BrightonSEO is at our door and digital PR executives and online marketers come flocking from all around […]
Read More
Ryan Boulter
How to Do Great Digital PR on a Limited Budget

How to Do Great Digital PR on a Limited Budget

Content Strategy
"If I was down to my last dollar, I’d spend it on public relations." - Bill Gates, Microsoft I couldn’t […]
Read More
Shannon McGuirk
‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

Content Strategy
Back in August, Aira’s paid media team – headed up by Byron Marr – was lucky enough to be invited to join the new ‘Retail Digital Champions’ training programme, thanks to our status as a Google Premier Partner. We are proud of our long-standing strategic …
Read More
Livi Wilkes
7 Reasons Journalists Don’t Publish Your Content

7 Reasons Journalists Don’t Publish Your Content

Content Strategy
Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we […]
Read More
Katheryn Watson
10 Simple Steps for Successful LinkedIn Advertising

10 Simple Steps for Successful LinkedIn Advertising

Social Media
Social media advertising revenue has been consistently growing each year. DCN reports that over $3 billion was spent on Facebook […]
Read More
Harry Evans
Conversion Tracking for SMEs using Google Tag Manager

Conversion Tracking for SMEs using Google Tag Manager

Analytics
Whatever size business you are, it's important to be able to measure the outcomes of your marketing efforts. In my […]
Read More
Paddy Moogan
6 Traits of a Content Idea that Sticks

6 Traits of a Content Idea that Sticks

Content Strategy
Do you want tons of traffic and links? All you’ve got to do is “create great content” - but for […]
Read More
Laura Brothers
#MKGO - Our First Event

#MKGO - Our First Event

Events
Firstly, we'd like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback […]
Read More
Matt Beswick
Sustainable Content Marketing - BrightonSEO

Sustainable Content Marketing - BrightonSEO

Content Strategy
A highlight of the UK conference calendar is always BrightonSEO and I'm fortunate enough to have spoken at the first […]
Read More
Paddy Moogan
Instagram Stories: What Does the New Feature Mean for Brands?

Instagram Stories: What Does the New Feature Mean for Brands?

The Future
According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced […]
Read More
Shannon McGuirk
8 UX Designs Your Site Should Have

8 UX Designs Your Site Should Have

UX
Getting a website designed and built can be a lengthy and draining task for any business owner or marketing team. […]
Read More
Harry Evans
Digital Marketing – What Do You Actually Do?

Digital Marketing – What Do You Actually Do?

General
If you’ve worked in SEO, PPC or at a digital marketing agency for any length of time you’ve probably had […]
Read More
Harry Evans
9 Tools to Help Every Content Strategist

9 Tools to Help Every Content Strategist

Content Strategy
So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want […]
Read More
Laura Brothers
Why We're Giving Our Team Unlimited Holidays

Why We're Giving Our Team Unlimited Holidays

Culture
TL:DR; Why not do it? And, it's f*cking cool.   In January 2016, we rolled out unlimited holiday for our […]
Read More
Paddy Moogan
The Future for Marketers - Creativity, Strategy and Technology

The Future for Marketers - Creativity, Strategy and Technology

The Future
I've spoken a couple of times in the last year or so on the future of our industry and what […]
Read More
Paddy Moogan
Lessons on Leadership

Lessons on Leadership

Management
I've written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. […]
Read More
Paddy Moogan
How to Free Up Headspace and Focus on What Matters

How to Free Up Headspace and Focus on What Matters

Productivity
I'd never really heard of the term "headspace" prior to reading Getting Things Done and Making it All Work by […]
Read More
Paddy Moogan

Getting started is as easy as having a conversation.

crosschevron-down