Analytics

SEO in Uncertain Times

3 years ago

Paddy Moogan

Featured

2020 saw a turbulent set of events unfold across the global landscape which considerably affected the digital marketing sphere. Watch our webinar to find out why utilising an SEO strategy right now is more important than ever.

“We were delighted to receive this award for being a ‘Top Performing UKI agency’ having successfully graduated at the top of the programme. The introduction of machine learning into paid media platforms has been significant over the past 18 months so being up to date with how to best utilise these tools is a must for generating the best ROI. I am proud to see our team as always embracing these changes and maintaining their industry leading level of knowledge on the topic.”

Download our credentials deck.

Pop it in my inbox.

Content Strategy
SEO

Twitter

How do you drive digital performance during difficult economic times?

Webinars

On this episode of It Depends, I was joined by Sean Walsh, Head of Marketing at Starpeak Insurance Solutions, who […]

Paddy Moogan

Aira's free GPT Fine Tuning and RAG tools

Uncategorized

At the moment it feels like, almost daily, we're seeing incredibly powerful and exciting new developments in AI and Machine […]

Robin Lord

Should you hire a single, multi-service agency, or a specialist agency for each channel?

Webinars

I was joined on this episode of It Depends by Chloe Gilston, Marketing Manager at Vital Energi Utilities. We discussed […]

Paddy Moogan

How to backdate your GA4 analytics history before having GA4 tracking set up

Uncategorized

Are you struggling with the fact your GA4 data doesn’t stretch back as far as you’d like? Perhaps you're struggling […]

David Westby

Aira Takes Home Two Awards at the UK Search Awards 2023

General

I'm very proud to share that Aira won not one, but two awards at the recent UK Search Awards. Our […]

Paddy Moogan

The Biggest Search Stories of 2023 (And What In-House Marketers Need to Know About Them)

SEO

A lot happened in search during 2023 and frankly, it has been hard to keep up with the pace of […]

Paddy Moogan

In-House vs Agency for Marketing Automation, which is better?

Inbound

Either you’ve decided to bring a new marketing automation platform into your tech stack, or you have a fully implemented […]

Matt Purchase

An easier way to make Machine Learning forecasts smarter

Analytics

Recently we’ve spoken a lot about forecasting (see The Good, the Bad and the Unpredictability of SEO Forecasting, and Forecasting […]

David Westby

5 Essential Revenue Generating Strategies Ecommerce Retailers must Adopt in 2024

eCommerce

If there’s a single ‘universal’ business truth from the last three years, it’s that the Covid-19 pandemic has significantly impacted […]

John Rooney

Forecasting and the Importance of Uncertainty

Marketing Innovation Pulse

Don’t worry, this isn’t another post about how “everything is changing”. In fact it’s about a problem that digital marketers […]

Robin Lord

Grow ARR in a challenging economy: Avoiding the budget reduction landmine

SaaS

A lot of things are going in the wrong direction—but your revenue doesn’t have to. Soaring inflation, rising interest rates, […]

John Rooney

How innovation supercharges our work

Marketing Innovation Pulse

The latest edition of Aira’s innovation update is here! Fortunately, it’s really not hard to come up with things to […]

Robin Lord

The Good, the Bad & the Unpredictability of SEO Forecasting

Marketing Innovation Pulse

Welcome to the second Marketing Innovation Pulse newsletter. I'm Dave, Senior Data & Insights Consultant at Aira, and part of […]

David Westby

How AI is set to dramatically change performance marketing

The Future

Google’s recent generative AI announcement has spun the heads of search enthusiasts over the past week, particularly businesses owners and […]

Jasmine Lee

Google I/O 2023: Key Points and Thoughts for the Search Industry

General

It's been a couple of days since Google I/O and I've reflected a little on the key themes and points. […]

Paddy Moogan

Aira welcomed to the HubSpot Partner Advisory Council

HubSpot

We’re delighted to announce that Aira has recently been welcomed as a member of the HubSpot Partner Advisory Council (PAC). […]

John Rooney

Marketing Innovation Pulse #1

Marketing Innovation Pulse

Do you ever struggle to keep up with the pace of change in the digital marketing and tech space? That's […]

Robin Lord

What Got Us Here, Won’t Get Us There: Some Changes That We’re Making at Aira

General

tl;dr: from June onwards, Aira will no longer be offering digital PR services to our clients and instead, will shift […]

Paddy Moogan

Take More of the $24billion HR SaaS Market Without Hiring 50 Marketers

Digital Marketing

Three years after the outbreak of Covid-19, the way we think about work has changed forever. Following the shift to […]

Paddy Moogan

The Benefits of Account-based Marketing

Account-based Marketing

An increasing number of organisations are adopting an account-based marketing approach. In fact, 70% of companies surveyed as part of […]

John Rooney

Aira recognised at the 2023 UK Paid Media Awards

Paid Media

We’re delighted to announce that Aira won the Best Use of Facebook/Instagram Ads at the 2023 UK Paid Media Awards—while […]

John Rooney

Aira achieves the HubSpot Onboarding Accreditation

Inbound

Aira is delighted to announce that we’ve achieved the HubSpot Onboarding Accreditation.

John Rooney

What is Account-based Marketing (ABM)?

Account-based Marketing

It’s possible you’ve heard about account-based marketing (ABM) by now, because it’s getting a lot of attention in the world […]

John Rooney

5 key takeaways for creative copywriting from CopyCon 2022

Copywriting

In October Aira’s copy team found ourselves in a dimly-lit basement, somewhere in Brighton. The space was filled with tables […]

Lucy Hancock

SearchLove London - The Future of Link Building

The Future

Thank you to everyone who attended my SearchLove presentation and allowed me to share my thoughts on the future of […]

Paddy Moogan

What factors and attributes are most important to consider in your link building strategy?

SEO

Digital PRs and SEOs are always looking to build new links but, as I’m sure you’re aware, not all links […]

Paddy Moogan

Using Apps Script to encourage our team to take time off

Culture

Recently, Paddy wrote a post about Aira’s Unlimited Holiday policy, and how we make sure it’s delivering everything we want […]

Robin Lord

Delivering on Unlimited Holidays

Culture

I see a lot of scepticism of unlimited leave policies, particularly in our industry, with many labelling it as a […]

Paddy Moogan

The Future of Link Building: What Got Us Here, Won’t Get Us There

Digital PR

Thank you to those of you who joined my talk at MozCon, below you can find the full deck that […]

Paddy Moogan

Aira announces £2,000 Cost of Living contribution for all employees

Culture

With rising inflation putting a financial strain on all of us, the leadership team here at Aira has decided to […]

Paddy Moogan

11 takeaways from the 2022 State of Link Building Report

SEO

Our third annual State of Link Building Report has dropped, and it’s bigger than ever. We surveyed 270 SEO professionals […]

Paddy Moogan

What is an Ideal Customer Profile?

Inbound

What is an ideal customer profile, why is it important, and how can you go about creating one?

Matthew Kay

Forming Good Client Relationships - 11 Actionable Tips for Consulting Success

Consulting

When a person first starts running clients, it can be really tough. There’s no magic bullet for helping clients to […]

Robin Lord

Aira and Sodexo Engage Win Best Use of Search - B2B (PPC) at UK Search Awards 2021

Events

We’re excited to announce that Aira has won the award for Best Use of Search - B2B (PPC) at the […]

Paddy Moogan

The Future for Aira

The Future

As founders, Matt and I chat a lot about what we want Aira to be, but we’ve never really sat […]

Paddy Moogan

Winning Big in a Post-Pandemic Travel Industry by Utilising Machine Learning, Video & Mobile-First Strategies

Paid Media

It’s now more important than ever to ensure you’re strategically positioned to stand out in a crowded market as the […]

Chris Turner

How to Increase Brand Visibility, Traffic and Customers for your Home Workout App

SEO

Why am I focusing on the home workout app market? Well, in summary, the search opportunity is pretty huge here […]

Paddy Moogan

Our Maternity, Paternity and Adoption Policies

Culture

Our maternity, paternity and adoption policy has been available internally to our team for a while now but we've never […]

Paddy Moogan

13 Takeaways from the State of Link Building Report 2021

Digital PR

Last week, we released the State of Link Building Report for 2021. With insights and views from over 250 people […]

Paddy Moogan

Aira Welcomes Robin Lord as Head of Innovation

Digital Marketing

The Aira team is delighted to welcome Robin Lord as Head of Innovation. Robin has a rich digital agency background at places […]

Sam Butterworth

Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet

SEO

Back in 2012, I wrote a blog post for Moz which gave away a little cheatsheet for anyone who wanted […]

Paddy Moogan

How Four Seasons Total Landscaping Accidentally Went Viral (and What it Meant for their SEO)

Digital PR

In one of the most surreal moments ever, Rudy Guilliani accidentally delivered a speech from the parking lot of Four […]

Paddy Moogan

HubSpot vs Salesforce Comparison - Which is the Best CRM?

Inbound

A Customer Relationship Management (CRM) system provides a central place where businesses can manage customer and prospect data. If you’re […]

Jordan Ayres

Aira Named a Top Performing UK & Ireland Agency in Google Ads Shopping Campaigns

Google Ads

Back in August, Aira’s paid media team - headed up by Byron Marr - was lucky enough to be invited […]

Matthew Kay

5 Things You Should Know When Starting to Learn PPC

Paid Media

Whether you are new to PPC or not, there are a few things you should know when it comes to learning. Below […]

Holly Pierce

What is Google Analytics 4? A Complete Sea Change in Analytics

Analytics

Google Analytics 4 was launched rather quietly two months ago, considering the complete sea change it will be for marketers, […]

Brendan Gilbert

Copywriting Conference 2020 - The Bits That Stayed With Me

Copywriting

2020 was my second Copywriting Conference and I wasn’t sure what to expect from this year’s necessarily virtual event, after experiencing last […]

Sam Butterworth

Optimising Your Website for HTTP/2 Crawling and SEO

SEO

From November 2020 Googlebot is supporting crawling over HTTP/2. Initially this will be for ‘select sites’, with a plan to gradually […]

Dan Brooks

How to Build Trust Online & Become an Authoritative Source (While Building Links)

Digital PR

I like to look at websites and online brands the same as I do humans… You wouldn’t go out for […]

Aliyah Loughlan

What Should an Inbound Marketing Campaign Look Like?

Inbound

Before we delve into what an inbound marketing campaign should look like, we should briefly cover what inbound marketing is. Inbound […]

Izi Hicks

What are Facebook Automated Ads?

Facebook

Anyone working in paid media will no doubt be familiar with new campaign formats and advertising features sneaking into the platforms with […]

Byron Marr

How to Set Up Facebook Business Manager

Facebook

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may […]

Byron Marr

Great Expectations: The Truth About Digital PR Campaigns

Digital PR

We’ve got a problem. Here’s what Digital PR and SEO Twitter has to say about our campaigns and posts… “Digital PR […]

Shannon McGuirk

Starting a New Job in Lockdown - What I’ve Learned in My First 3 Months at Aira

Culture

I started my new role as a digital PR executive at Aira just one week before lockdown (great timing I know). When […]

Francesca Bjorkegren

Custom Intent Audiences: Targeting the Ones That Got Away

Google Ads

Any seasoned marketer, especially those working in paid media, will be familiar with the retargeting funnel model. You can re-engage […]

Byron Marr

PPC for Ecommerce: Unlocking Customer Lifetime Value

eCommerce

One of the most widely recognised benefits of PPC for ecommerce is that you’re able to get direct return on investment almost […]

Chris Turner

Link Building Outreach and Follow-ups: Key Rules to Earn Coverage

Content Strategy

If you work in any form of PR where you’re in contact with journalists frequently, you’ll know you have to […]

Aliyah Loughlan

Using Data to Improve Link Building Campaigns

Content Strategy

Content-driven link building is a key part of what we do at Aira and we’re always trying to make improvements […]

Paddy Moogan

9 Ideation Tips to Overcome Creative Block When Working from Home

Content Strategy

Last week, I found myself in a bit of a creative lull. I was feeling a little bit flat and […]

Abbie McEvaddy

How to Use HubSpot Workflows to A/B Test Emails Using Automation

At Aira, we always want to improve what we are doing. That’s why we tend to test as much as […]

Maret Reutelingsperger

Traditional PR vs Digital PR - How Do they Differ & How Can One Help the Other?

Digital PR

I have a traditional PR background, where the key focus for the brand I was working for was press coverage, […]

Abbie McEvaddy

Why Aira is Using the Government's Coronavirus Job Retention Scheme

Management

On March 19th I posted on LinkedIn about everything we’d done as a company to manage the utter chaos that […]

Matt Beswick

Inbound Marketing vs Outbound Marketing

Inbound

At Aira a large proportion of my role is client facing. Meaning I spend a large amount of my time […]

Harry Evans

5 Tips for Generating Leads from Facebook Ads

Paid Media

Facebook ads are highly effective due to the advanced targeting methods and diverse ad formats available to businesses of all sectors […]

Byron Marr

Aira and COVID-19: Our Clients, Our Team and The Future

General

I was a bit reluctant to write this post because there is a lot of information and noise out there […]

Paddy Moogan

Why the Flywheel Model Has Replaced the Funnel and How to Create Your Own

Inbound

The flywheel has replaced the funnel because it helps your business grow faster and more efficiently. Not a bad reason, […]

Sam Butterworth

Aira is Now a Facebook Marketing Partner

Paid Media

We’re now delighted to announce that we are officially a Facebook Marketing Partner! As multi-channel paid media advocates here at […]

Byron Marr

The Inbound Marketing Process Explained

Inbound

The purpose of inbound marketing is to attract your potential customers by offering them relevant,

Sam Butterworth

How to Figure Out Why Your Company Exists

Culture

“Don’t go bust” That was my rather unhelpful answer when Matt, Matthew, Shannon and I started talking about why Aira […]

Paddy Moogan

5 Actionable Ideas to Increase Website Leads

Inbound

Once your website is up and running and getting lots of lovely traffic, the next sensible objective is to increase the […]

Charlotte Hawkes

How to Approach Google Ad Copy Optimisation Using Machine Learning in 2020

Paid Media

Google famously says, “Focus on the user and all else will follow.” With this in mind, it's no surprise that […]

Chris Turner

The 4 Best WordPress SEO Plugins

SEO

WordPress is the platform of choice for 34% of all websites. Which means there’s a good chance your website is […]

Andrew King

An Essential SEO Checklist for Optimising Web Content

SEO

So you’ve written a shiny new piece of content and you’re ready to hit publish, but you’re not sure how […]

Abbie McEvaddy

How We Created Our Own Culture Code

Culture

Aira started here: TLDR: we've published our internal culture code online. Below is the background on what it is and […]

Paddy Moogan

How to Give Feedback Without Pissing Off Your Graphic Designer!

Design

“Feedback is helpful and constructive; criticism is hurtful and damaging.” Frank Sonnenberg, Author, Source Ok, so the quote isn't quite […]

Davey Rees

What is Online PR?

Digital PR

Online PR, also known as digital PR, is a link-building tactic that involves creating a story or piece of creative […]

Abi Bennetts

Aira Gets Thrifty - Volunteering at Oxfam’s Online Hub

Giving Back

In the run up to Black Friday and the Christmas rush, Aira sent two teams to Oxfam’s Online Hub in […]

Abbie McEvaddy

9 Ecommerce SEO Tips to Increase Sales by Generating More Traffic

eCommerce

Following on from Kathryn’s great post, 5 SEO Tips for Websites Wanting More Sales, I want to focus more on […]

Harry Evans

When Should You Use Google Ads Automated Bidding?

Paid Media

Introduction I’m just going to come out and say this Smart Bidding (aka auto bidding, automated bidding - for the […]

Byron Marr

5 Reasons Why Your Website is Getting No Traffic

Digital Marketing

Website traffic is key to any online business as it leads to conversions, which ultimately provides leads or revenue. But […]

Izi Hicks

What are the Differences Between PPC & SEO?

SEO

Or to give this blog an alternative title of Ironman vs Batman. Superheroes all have different skills, abilities and personalities […]

Brendan Gilbert

How to Improve Your Ecommerce Conversion Rate

eCommerce

When Aira onboards a new ecommerce client talk quickly moves to the ultimate objective...to increase the number of sales and […]

Harry Evans

What is Ecommerce?

eCommerce

Ecommerce is simply buying and selling online. It refers to commercial transactions - the exchange of money for goods or […]

Sam Butterworth

Aira Named Best Large SEO Agency at UK Search Awards 2019

SEO

Aira has been named Best Large SEO Agency at the UK Search Awards 2019.

Sam Butterworth

5 Effective Data Visualisation Techniques

Content Strategy

According to scientific research, the human brain processes images 60,000 times faster than text, and 90% of information transferred to […]

Laura Brothers

What is Data Visualisation?

Content Strategy

Have you ever looked at a big spreadsheet and thought…‘WTF’? If so, you are certainly not alone. When I’m dealing […]

Sam Miller

What is the HubSpot Inbound Marketing Certification?

HubSpot

If you would like to learn more about inbound marketing and doing it successfully, you might benefit from the inbound […]

Sam Butterworth

5 Data Visualisation Examples to Inspire Your Inner Creative

Digital PR

Data visualisation allows you to condense complex and detailed data into something more simple, digestible and, when possible, beautiful. But […]

Harriet McCulley

6 things I Wish I'd Known as a Design Student

Design

Every designer’s experience of the industry is different and there are various factors that impact what one might wish to […]

Davey Rees

The Key Takeaways from MKGO#6

Events

We were very pleased to welcome four more excellent speakers to the sixth edition of MKGO, Aira’s biannual digital marketing […]

Izi Hicks

MKGO 2020: The Conference We’ve Always Wanted to Run

Events

We at Aira are delighted to announce that in March 2020, our digital marketing conference MKGO will be run as […]

Matt Beswick

What Exactly Does an Inbound Marketing Specialist Do?

Inbound

An inbound marketing specialist is responsible for attracting qualified prospects to your website, and helping you convert them into leads […]

Sam Butterworth

3 Content Ideation Tips for Link Building

Digital PR

All good links need to be earned and there is a great difference between a content idea and a content […]

Lucy Stevens

Aira Shortlisted for Best Large SEO Agency at UK Search Awards

SEO

We’re delighted and very excited to announce that Aira has been shortlisted in the category of Best Large SEO Agency […]

Sam Butterworth

Creating a Content Distribution Strategy that Works

Content Strategy

Content marketing is one of the most effective digital marketing strategies that your brand can use to reach and engage […]

Abi Bennetts

How to Get Quality Website Traffic

Digital Marketing

Getting traffic is important, but getting quality website traffic is vital if you want those visits to turn into conversions. […]

Maret Reutelingsperger

Aira Becomes a HubSpot Certified Platinum Partner

HubSpot

We are delighted to announce that Aira has become a HubSpot Certified Platinum Partner. HubSpot is a leading growth platform […]

Sam Butterworth

What is the Buyer’s Journey?

Inbound

Put simply, the buyer’s journey is the process of research and decision making that leads up to a purchase. But […]

Sam Butterworth

Why You Should Be Using Weighted Sort in Your Everyday Marketing

SEO

Over the last seven years or so I’ve worked with lots of clients. Ranging from SMEs right up to enterprise […]

Matthew Kay

5 SEO Tips for Websites Wanting More Sales

SEO

When we sit with businesses to figure out what they want to achieve with their marketing, it ultimately comes down […]

Abbie McEvaddy

How to Visualise Data for a Successful Digital PR Campaign

Digital PR

There are many ingredients to creating a successful digital PR campaign that brings in those high quality links our clients are […]

Aliyah Loughlan

Why You’re Missing Out on Google Ads Conversions & How to Fix It

Paid Media

99% of the Google Ads accounts we audit at Aira are doing conversion tracking wrong. Whether you’re managing Google Ads […]

Jordan Ayres

Aira Selected for Exclusive Google Elevator Programme

Paid Media

Introduction Over the past 12 months, PPC has changed a lot at Aira. Today, I’m going to share exactly how […]

Byron Marr

Supercharge Your Link Building with a Digital PR Newsroom

Digital PR

Let’s rewind things to 2014... I’d graduated with a first class honours degree from university and managed to bag myself […]

Shannon McGuirk

Top 3 Ways to Increase Social Media Traffic

Social Media

Social media has become a hugely popular and effective tool businesses can use to engage with their audiences, build up […]

Marina Plummer

Aira Gives Back to the Local Community

Giving Back

Aira’s Client Services team recently rolled up their sleeves on a sunny June day to volunteer at a local community […]

Izi Hicks

PPC for SEO: How Paid Advertising Should Support an SEO Campaign

SEO

Beyonce and Jay-Z. Ham and cheese. Gin and tonic. Charlie and Naga from BBC Breakfast. PPC and SEO. Yes, some […]

Brendan Gilbert

How to Build a Successful Digital PR Plan

Digital PR

In a nutshell, a successful digital PR plan involves creating content campaigns for the media that secure backlinks to a client’s website. Sounds simple […]

Laura Brothers

How to Get Your Content Seen Online: 3 Steps Using Psychology Tactics

Content Strategy

We all know that sometimes link building and content distribution can be tricky - anyone who says otherwise is telling […]

Aoife O'Connor

Making Headlines: Using Data to Supercharge Link Building

Digital PR

Gut instinct is defined as: An immediate basic feeling or reaction without logical rationale. According to my recent Twitter poll, […]

Shannon McGuirk

15 Questions to Ask an Agency at an Inbound Marketing Assessment

Inbound

The benefits of inbound marketing are well known. While traditional, interruptive and often plain annoying outbound marketing (such as cold […]

Sam Butterworth

Our Highlights from Hypergrowth19

Events

A dreary, grey day in London, immediately maybe brighter as we enter Hypergrowth. Full of colour! We start the day with […]

Maret Reutelingsperger

Unlimited Holiday - Three Years Later

Culture

Back in early 2016 when Aira was little over a year old, we took the decision to remove the cap […]

Paddy Moogan

Aira Named Large Content Marketing Agency of the Year at UK Content Awards

Content Strategy

It’s been an exciting week for Matt, Paddy and the Aira team, as we’re thrilled to have been announced as […]

Livi Wilkes

5 Ideation Tips for Creating Content That Will Generate Links

Content Strategy

OK, let’s start by saying that digital content creation is not a science. You can’t just follow a set of […]

Sam Miller

Google Training Day - What Did I Actually Learn?

Events

As a Google Premier Partner, Aira gets invited to events at the Google offices every once in a while. Recently, […]

Charlotte Hawkes

The 2019 Beginner's Guide to Google Dynamic Search Ads (DSA)

Paid Media

Dynamic Search Ads have been around since October of 2011, but Google has recently enhanced the power of the search […]

Jordan Ayres

How to Automatically Categorise Keywords for the Buyer’s Journey

Inbound

When starting any keyword research project, I start by asking myself the standard questions; 'What's the search volume?', 'How competitive […]

Dan Brooks

3 of the Best Social Media Campaigns of 2018 (and What We Can Learn from Them)

Social Media

Billions of people around the world are active users of social media platforms such as Facebook, Instagram, and Twitter. There […]

Abi Bennetts

How a Confidence Workshop Helped Me Present at My First Conference

Events

For as long as I can remember I’d always been the quiet one, the one who didn’t speak up in […]

Aliyah Loughlan

11 Reasons Why You’ve Seen a Sudden Drop in Website Traffic

SEO

The most common cause of a sudden drop in website traffic is a recent search algorithm update. Penalties, redirects, incorrect […]

Dan Brooks

What is Inbound Marketing?

Inbound

Inbound marketing supports tactics to let potential customers find your product or service themselves, by offering the solution to their problem […]

Maret Reutelingsperger

The Benefits of Inbound Marketing

Inbound

Inbound marketing takes traditional outbound methodology and spins it on its head. Where in the past the preferred and pretty […]

Sam Butterworth

7 Steps for Creating an Effective Digital PR Strategy

Digital PR

Years ago, there was no such thing as a traditional PR or a digital PR agency, it was simply ‘PR […]

Shannon McGuirk

10 Reasons to Use Inbound Marketing Services

Inbound

Inbound marketing is an increasingly sought-after service, but why? Well, inbound has many benefits but primarily, it can be a […]

Sam Butterworth

The Pros and Cons of Using a Social Media Management Agency

Social Media

These days social media is compulsory for any business or brand wanting to stay connected and relevant to their customers. […]

Abi Bennetts

MKGO 5

Events

We were delighted to welcome four fantastic speakers on stage last week for the fifth edition of our digital marketing […]

Sam Butterworth

How to Plan a Content-led Digital PR Campaign

Digital PR

Planning a digital PR campaign involves a lot of moving parts and there are a few things to consider if […]

Nicci Mills

How We Handle Career Progression at Aira

Culture

The last few weeks have been pretty full on with interviews at Aira. Over the last four years, we’ve pretty […]

Paddy Moogan

Why Google Ads Cost is More Than Your Daily Budget

Paid Media

As digital marketers, we get used to enjoying the sight of lines that climb up and to the right, especially […]

Byron Marr

Why We Spend £25,000+ Per Year on MKGO

Events

A precursor *Before we start, if you want to come along to MKGO this week there's a box at the […]

Matt Beswick

How HubSpot’s LinkedIn Ads Integration is a Game-Changer for B2B Marketing

Inbound

In mid-February, HubSpot quietly rolled out one of (in my opinion) the most game-changing B2B marketing features - a LinkedIn […]

Matthew Kay

6 Lessons from My 6 Months at Aira

Digital PR

As I approach my six month anniversary at Aira, I’ve been thinking about what I’ve learned over the last 26 […]

Abbie McEvaddy

8 Lessons We've Learned from Successful Email Automation Campaigns

In September of 2018 I attended Inbound 2018. It was no surprise that a theme of the event was delighting […]

Harry Evans

Company Culture - What Does That Even Mean?

Culture

Update: since writing this post, we launched our culture code which you can find here and also wrote about the […]

Paddy Moogan

3 Technical SEO Tips to Help Your Site Rank

SEO

There are few things I enjoy more than auditing a website, and fixing technical SEO issues that will help improve […]

Kayleigh Thomas

My Aira Journey - What I Learned During My Work Placement

Digital PR

Harriet McCulley is a journalism student at Birmingham City University, who recently joined us at Aira for a two week […]

Harriet McCulley

What to Expect from an Inbound Marketing Consultation

Inbound

If you are planning to book an inbound marketing consultation it’s important to know what to expect, so that you […]

Sam Butterworth

9 Key Components of a Successful Inbound Marketing Strategy in 2019

Inbound

2019 is fast approaching and the current online marketing space is experiencing more of an evolution, than a revolution. The […]

Matthew Kay

Aira Named Best Small SEO Agency at UK Search Awards

SEO

Aira’s co-founders, Paddy Moogan and Matt Beswick, are incredibly proud to announce that we have been named the Best Small […]

Shannon McGuirk

CommsCon 2018: Aira's Highlights

Digital PR

If you’ve read any of our blog posts before, you’ll know here at Aira we’re fortunate enough to attend and […]

Abi Bennetts

Content Production 101 - Creating Great Content that Gets Traffic & Links

Content Strategy

Content marketing can help your company bring in lots of relevant traffic who are interested in what you do. But […]

Abi Bennetts

How to Perfect Your Pitch to a Journalist: 5 Top Tips

Content Strategy

So, you’re wanting to contact a journalist but you have no idea how? Well, first of all, make sure you’re […]

Aliyah Loughlan

What is a Buyer Persona?

Inbound

A buyer persona is a projection of your ideal customer, based on data about your current customers and your industry. […]

Sam Butterworth

SearchLove 2018: The Digital PR and Content Highlights

Content Strategy

Last week, a few of us at Aira went to SearchLove London for two days to listen to some of […]

Livi Wilkes

6 Takeaways from the 2018 Learn Inbound Conference

Events

Our teams at Aira are incredibly fortunate enough to attend and speak at some of the most prestigious SEO and […]

Dan Brooks

Open Graph: How to Drive More Social Media Traffic to Your Website

Social Media

Social media networks can be a major traffic driver to your website, so it’s in your best interest to optimise […]

Kayleigh Thomas

17 Top Notch Chrome Extensions for Technical SEO

SEO

So you're looking for some Chrome extensions to help you out with technical SEO, eh? I might be able to […]

Kayleigh Thomas

Mental Health in the Workplace - What We’re Doing to Help Our Team

Culture

In August 2018, we started working with Sanctus, a company whose mission is to change the perception of mental health […]

Paddy Moogan

6 Perfectly Executed Examples of Inbound Marketing

Inbound

Inbound marketing can help you attract new customers, grow your business and develop a fantastic reputation in your industry - […]

Sam Butterworth

Facebook Boosted Posts: Why You Shouldn’t Do Them

Social Media

If you have a Page for your business on Facebook, you will have no doubt seen the ‘Boost Post’ feature. […]

Byron Marr

17 Essential Inbound Marketing Tactics

Inbound

Inbound marketing is a proven approach for building your business that doesn’t rely on old-fashioned, interruptive marketing methods. With the […]

Sam Butterworth

Tips for Turbocharging Your Digital PR Writing

Digital PR

Let’s be honest, writing PR copy can be hard. You’re flicking between multiple copy formats, audience types and clients in […]

Aliyah Loughlan

4 Takeaways from the 2018 outREACH Conference

Digital PR

At Aira, we’re always on the lookout for any great events that will help our team learn and understand more […]

Shannon McGuirk

Rank Tracking in 2018 - Is it Still Worth It?

SEO

Rank tracking has always been a bit of a double-edged sword. In one way, it's a useful measure of progress […]

Paddy Moogan

7 Ways for SMEs to Drive Website Traffic with Limited Time

Inbound

As a small or even a medium sized business, it can be hard to compete with large competitors who not […]

Paddy Moogan

15 Places to Drink (or Eat) After BrightonSEO

Events

So once again BrightonSEO is at our door and digital PR executives and online marketers come flocking from all around […]

Ryan Boulter

‘PR Personality’: Do You Have to Be an Extrovert to Work in PR?

Content Strategy

Back in August, Aira’s paid media team – headed up by Byron Marr – was lucky enough to be invited to join the new ‘Retail Digital Champions’ training programme, thanks to our status as a Google Premier Partner. We are proud of our long-standing strategic …

Livi Wilkes

7 Reasons Journalists Don’t Publish Your Content

Content Strategy

Working in Public Relations we have to be natural creatives, storytellers and communicators. Pitching content is crucial to what we […]

Katheryn Watson

Conversion Tracking for SMEs using Google Tag Manager

Analytics

Whatever size business you are, it's important to be able to measure the outcomes of your marketing efforts. In my […]

Paddy Moogan

6 Traits of a Content Idea that Sticks

Content Strategy

Do you want tons of traffic and links? All you’ve got to do is “create great content” - but for […]

Laura Brothers

#MKGO - Our First Event

Events

Firstly, we'd like to say a massive thanks to everyone that came to our first #MKGO last week. The feedback […]

Matt Beswick

Sustainable Content Marketing - BrightonSEO

Content Strategy

A highlight of the UK conference calendar is always BrightonSEO and I'm fortunate enough to have spoken at the first […]

Paddy Moogan

Instagram Stories: What Does the New Feature Mean for Brands?

The Future

According to Instagram, everyone has a story to tell. So, it made complete sense that the social media platform announced […]

Shannon McGuirk

8 UX Designs Your Site Should Have

Getting a website designed and built can be a lengthy and draining task for any business owner or marketing team. […]

Harry Evans

Digital Marketing – What Do You Actually Do?

General

If you’ve worked in SEO, PPC or at a digital marketing agency for any length of time you’ve probably had […]

Harry Evans

9 Tools to Help Every Content Strategist

Content Strategy

So you’ve got a bunch of content ideas, you know your target audience and you know what sites you want […]

Laura Brothers

Why We're Giving Our Team Unlimited Holidays

Culture

TL:DR; Why not do it? And, it's f*cking cool. In January 2016, we rolled out unlimited holiday for our […]

Paddy Moogan

The Future for Marketers - Creativity, Strategy and Technology

The Future

I've spoken a couple of times in the last year or so on the future of our industry and what […]

Paddy Moogan

Lessons on Leadership

Management

I've written about my experience of management before and enjoy sharing my thoughts and hearing from others on the topic. […]

Paddy Moogan

How to Free Up Headspace and Focus on What Matters

Productivity

I'd never really heard of the term "headspace" prior to reading Getting Things Done and Making it All Work by […]

Paddy Moogan